Ok, sorry for the rant this morning, but I just received a phone call from a firm that had built a sample website for one of our other companies. The pitch is that they wanted to send it by email so we could see it and of course there was no obligation to buy it – REALLY????
Ok, just to be open and honest – we provide the service of building and rebuilding websites – who doesn’t.
But, building a sample without even having a single 5 minute discussion and you think that I will be sooooo impressed with your ability to decipher what my company is about, who our client’s are and what the site should look like, you must be clairvoyant, that’s all I can say.
I know, they are just trying to make an honest living. But I truly believe it is a disservice to companies and business owners. Business is not getting any easier with the explosion of the internet based marketing, social media, all of the connection points that you think you need to be in, be on and hang out at.
Not sure about your inbox, but mine is continually filled with people telling me about the 500 million users this site has or the 1 trillion this one has and if I can get just .0001% of those users to buy from me I could retire tomorrow. Sounds like a plan – like that’s going to happen.
No, the disservice comes in the form of not developing a plan for your marketing first. Figuring out:
- Who you are
- What you do
- What is so special about you or your products
- Where are your ideal clients
- Who are your ideal clients
- What is the message that should be point in front of them to make them sit up and take notice
This is not simply throwing up words and pictures on a computer screen, this takes times, energy, patience and planning.
So, if you don’t have a website, if you don’t have a marketing plan, if you are looking to develop more business and profits – you have worked to do and NO ONE else can do it for you. So let’s get started.
by, Matthew Brooks
Reach me at: firstname.lastname@example.org