Oldie but Goodie – Dan Kennedy

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An oldie but still a goodie.

Here is a reprint of an article from the Master – Dan Kennedy back in 2007

In the discussion of a frequent contact program to communicate with customers in order to gain a larger share of their business.

When doing so, here are some simple ideas to carefully consider:

  1. Most businesses invest too much in chasing new customers and too little in doing additional repeat business with their existing customers.
  2. The satisfied customer is predisposed to purchase again.  Purchase more and purchase something different.
  3. It costs less to motivate a known customer to purchase again than to acquire a new customer.
  4. Customers are only fickle because a new competitor is paying more attention to them than you are.

In 2007 this type of contact would have to be done by fax, email, mail or phone calls.  And each one would have to manually taken care of.

In this new age it is Automated and can begin as soon as the prospect shows interest, through the purchase and long after the first purchase.

Check out the Instant Customer tab on the home page for more information.

About the Author
Matthew has been in the business arena for over 33 years - yes that makes him old-ish. Being a business owner for 20 of those years has brought some perspective on what is important in business and how clients should be treated. He brings this experience to work daily in dealing with this new venture at Business Growth Partners.

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