Blogs are a great way to keep consistent with your Content Marketing.

From the extensive “Pillar” Post to the fun “Meet Our Crew” Post blogs can be important sources of new content for your website.

New content is a way to keep people coming back to explore what you have. Static sites (very little changes) are boring and are also of no interest to the search engines in the long haul.


Keeping Your Blog Fresh

New quality content is extremely important to the search engines. 

But it doesn’t have to be all business all the time. With a continuous feed you can also mix up the types to keep things interesting and exciting

Here are 6 Go-To Blog Post Types

Consider developing some of these types of articles for your blog – 

List posts

  • Resource Lists
  • Option Lists
  • People Lists
  • Fact & Tips Lists
  • Checklist & Rubrics
  • Superlative Lists



  • One-Time Outcomes
  • Recurring Processes
  • Internal Protocols (SOPs)
  • Quick-and-Dirty Directions
  • Metacognition
  • Recipes & Kits



  • Stories
  • Case Studies
  • Profiles
  • Statistics
  • Graphics
  • Compare & Contrast


  • Debates
  • Stated beliefs
  • Conventional Wisdom
  • Rants & Attacks
  • Open Letters


  • Question-based
  • Quote-based
  • Interviews
  • Reviews
  • Embed Reactors


  • Pillar Posts
  • Definitions
  • Interviews
  • Reviews
  • Embed Reactors

Expanding the Use of Blog Content

Lots of time and effort should go into your blog effort and development. 

But the energy does not have to be limited to just the blog.

Consider exploding your blog articles for:

  • Social media posts (Facebook, Twitter, LinkedIn)
  • Video ideas (Facebook, Youtube)
  • Convert a blog post into a free report
  • Turn a post into a Video Sales Letter